A URL can distinguish what kind of website you are getting involved in while to others it can appear as just some way to know you are on the right page. The internet is very useful for some people but can be scary for others. While some people put their whole life into the internet including social security, pictures, life updates, credit card information, etc. others fear the internet due to hackers and scammers. 2.0 can be represented as upgraded or "better" dare I say but that is not the case to everyone. My grandma or example says 2.0 can just be a slightly changed version of an item that companies try to make seem way more useful and necessary so they can sell more of that product and make more money. After all, we are a money-hungry world.
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